Our agency has been accepted as a member of the Association of Czech Advertising Agencies and Marketing Communication (AČRA MK), joining the ranks of the most important players in advertising and marketing in the Czech Republic.
AČRA MK is the oldest professional association in advertising and marketing communication in the Czech Republic. For over three decades, it has provided expert consulting, knowledge sharing, represented members‘ interests nationally and internationally, and supported their professional development. The Association focuses on raising the professional standards of Czech advertising and promoting a positive image of marketing communication.
A Strategic Advantage for Lucky Brand
As founders of the agency, we attended the January presidium meeting of AČRA MK, where we introduced our agency and exchanged plans, mutual expectations, and benefits with the presidium. Pavel Brabec, Executive Director of AČRA MK, expressed enthusiasm about the growing association, especially welcoming members engaged in diverse activities. He noted that our agency, Lucky Brand, fits perfectly into the Association. Subsequently, the leadership approved our membership.
„Joining AČRA MK means not only recognition of our expertise but also the opportunity to collaborate with leading agencies and share collective know-how. We believe this membership will enhance the perceived value of marketing in the Czech environment as well as provide new growth opportunities for our agency and allow us to actively contribute to the development and cultivation of the entire advertising and marketing sector in the Czech Republic,“ said Jan Mareš, co-founder and managing partner of Lucky Brand.
„Becoming part of AČRA MK is a great honor and confirmation of our focus on quality and innovation. I see AČRA’s role as a professional association not just from a prestige standpoint but mainly as a foundation of trust crucial for our profession. Membership should be viewed as a sign of professional integrity and responsibility, signifying a clear commitment to high industry standards and actively shaping market conditions. As marketing experts, we face many challenges now and in the future, and often collaboration with other professionals is essential. We aim to be involved in AČRA activities such as education, marketing transformation, digital innovation, marketing ethics, supporting sustainable business, knowledge exchange, and raising standards in emerging trends,“ added Ondřej Pešek, co-founder and managing partner of Lucky Brand.
At Lucky Brand, we have long specialized in comprehensive marketing strategies and brand support in highly competitive environments. We help clients from various sectors achieve significant success in online and offline marketing with the motto „From zero to legend.“
Membership in AČRA MK opens new collaboration opportunities with other top agencies, knowledge sharing, and participation in prestigious events such as the DIGIMEDIA conference and association workshops. This step aligns with Lucky Brand’s long-term vision of professionalism, innovation, and delivering top-tier services to clients.