One of our recent successes is the collaboration with the luxury boutique hotel Old Royal Post, located in the historic heart of Prague’s Lesser Town. Old Royal Post approached us with the goal of increasing the organic traffic to their website to attract more direct bookings, thereby reducing their dependency on third-party booking platforms.
Based on this need, we developed a comprehensive SEO strategy that included website optimization, creation of new content, and targeted campaigns focused on attracting international visitors from the UK and the USA.
Our efforts paid off. Thanks to the carefully crafted SEO strategy, we were able to boost the hotel’s organic web traffic to such an extent that Old Royal Post was able to pause other marketing campaigns and scale back their presence on booking platforms like Booking.com. The increase in direct bookings through the website not only improved the hotel’s operational efficiency but also reduced commissions paid to third parties, resulting in higher profitability.
At Lucky Brand, we believe in long-term partnerships and continuously strive to enhance Old Royal Post’s online presence. Together, we monitor the latest trends in the travel industry and continuously adjust our strategy to keep the hotel among the top choices for visitors to Prague.
This success is further proof that a well-executed SEO strategy can have a significant impact on business results. If you’re interested in achieving similar outcomes for your company, don’t hesitate to contact us—we’ll work together to design a tailor-made solution to meet your needs.